Welcome to my blog

Welcome to my marketing and business analytics blog. I’ll try and post regularly about how analytics are changing marketing practices and dramatically improving the way companies plan and manage their growth.

As you’ll see through the various links in these pages, there is a bevy of incredibly well qualified individuals that share their insights from a qualitative standpoint, I’ll try and approach strategy and marketing issues from a “mathematical”, quantitative angle. But fear not, my secret sauce will be an extra effort on my part in translating some abstruse mathematical concepts into terms that are understandable to the non-initiated.