Chan S. Park, Gunter P. Sharp-Bette: Advanced Engineering Economics
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Bill Hare: Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
Griffin: Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Marcia Layton Turner: Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
James D. Lenskold: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Chris Zook: Profit From the Core : Growth Strategy in an Era of Turbulence
Nicholas Difonzo: Rumor Psychology: Social And Organizational Approaches
Marty Neumeier: The Brand Gap: Revised Edition (2nd Edition)
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
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I have submitted a proposal for a manifesto at Change This. Please take a look at the abstract/proposal and vote if you're interested in my writing the actual manifesto.
The manifesto itself will be an e-book that you'll be able to download free of charge. Should this format work I may well start using Change This as an outlet for some concepts and ideas that are not so amenable to a blog post.
Click on the link and vote.
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Wow!! Simply WOW!!!!! I will be waiting for this book.
All the best Adelino.
Bhupendra
Posted by: Bhupendra | August 21, 2007 at 09:15 AM
Thank you so much for your kind words, Bhupendra, it's great encouragement.
Posted by: Adelino de Almeida | August 21, 2007 at 08:33 PM