Regarding Paul Mardsen's quote on the Net Promoter Score from my last post, the following quote seems to apply:
There is no expedient to which a man will not resort to avoid the real labor of thinking.
Sir Joshua Reynolds
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Recommended Reading
Chan S. Park, Gunter P. Sharp-Bette: Advanced Engineering Economics
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Bill Hare: Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
Griffin: Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Marcia Layton Turner: Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
James D. Lenskold: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Chris Zook: Profit From the Core : Growth Strategy in an Era of Turbulence
Nicholas Difonzo: Rumor Psychology: Social And Organizational Approaches
Marty Neumeier: The Brand Gap: Revised Edition (2nd Edition)
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
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August 26, 2007
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