The Web Analytics Association has just come out with a document that clarifies the terms used in analytical analysis.
If you ever wondered what is the difference between entry page and landing page, this is definitely the document to read.
Blog tools
Recommended Reading
Chan S. Park, Gunter P. Sharp-Bette: Advanced Engineering Economics
Paco Underhill: Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Bill Hare: Celebration of Fools: An Inside Look at the Rise and Fall of JCPenney
Griffin: Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal
Marcia Layton Turner: Kmart's Ten Deadly Sins: How Incompetence Tainted an American Icon
James D. Lenskold: Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
Chris Zook: Profit From the Core : Growth Strategy in an Era of Turbulence
Nicholas Difonzo: Rumor Psychology: Social And Organizational Approaches
Marty Neumeier: The Brand Gap: Revised Edition (2nd Edition)
Chris Anderson: The Long Tail: Why the Future of Business Is Selling Less of More
« Quote of the Month - Sir Joshua Reynolds and the NPS | Main | Custom vs. Automated Analytics - The Lost Luggage Rule Again »
August 27, 2007
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83452db6569e200e54ed20c0c8833
Listed below are links to weblogs that reference Web Analytics Definitons - Standards Hot Off the Press:
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
Recent Posts
- The Layer Cake or... The Eight Levels of Analytics?
- Via - Instant Starbucks Strategy
- Avoid Do It Yourself Qualitative Research
- Advertising in Collision Course with Reality
- Forget ROI When Selecting a DM Agency
- Blogging Again
- The Power of PR - Starbucks Goes at it Again
- The Best Online Manifesto You've Ever Read
- Will Google Kill Wikipedia?
- Book Review - I'm on LinkedIn -- Now What???
Interesting Links
- Business Analytics
- A kugel
- B2B/B2C online strategy and enterprise eBusiness blog
- Be Excellent
- Direct Marketing Blog
- Dr. Vino
- Freaking Marketing
- FREEDyourMind.com
- George Parker
- Gordon Whyte's Blog of the daily challenges of an Entrepreneur
- Innovation Weblog
- JibberJobber Blog
- Juice Analytics
- Leadership in Action
- Market Like You Mean It!
- Marketing Productivity Blog
- Marketing ROI
- Marketing Tea Party
- Occam’s Razor by Avinash Kaushik
- Pop Daze
- Routine Order
- Strategic Public Relations
- Strategize
- Value Management
- Viral Marketing Watch
- ÜberEye Marketing Blog
Categories
- Advertisement
- Bad Logic
- Blogging
- Book Review
- Branding
- Business Commentary
- Call Center
- Channel Management
- Corporate Strategy
- Current Affairs
- Customer Loyalty
- Customer Satisfaction
- Decision Support
- Finance
- Marketing
- Marketing Modeling
- Marketing Strategy
- Optimization
- Quotes
- Retail
- Semiotics
- Six Sigma
- Trends
- Viral Marketing
- Web 2.0
- Web Analytics
- Web search
- Weblogs
Comments