Profitable Marketing

Forget ROI When Selecting a DM Agency

When selecting a DM Agency be less concerned about ROI, response rate and other hard measures than about the quality of execution of the Agency. After all, the market is now so commodified that any company can claim jaw dropping results from their efforts, these top line results are un-differentiated across the segment. What differentiates DM companies these days is no longer top-line results but risk management: low error rates, fast turnaround times, the ability to begin generate reports even before the database is up and running, etc. The ability to execute flawlessly is the true differentiator in this market.

Blogging Again

After having stopped blogging approximately a year ago, I've decided to get back in the saddle and pick up blogging again.
I may expand the scope of my posts and my objective is to have a approximately a post a week for the upcoming year.
Thanks to all that stopped by even when there were no new posts.