Facebook is in the news every day, or at least that is what it seems. Hardly a day passes in which I don't read some bit of news about how it is opening its platform to developers, how it is creating some new model of advertising that leverages the data of its users... as well as how the greatest number of users found this a misuse of their personal information. All in all a search in Google news produced 16,102 references to Facebook.
On the other hand, it seems that My Space is placing news exactly where I can't find them: although a similar search in Google yields 18,366 results, I hardly remember reading a but of news about them.
But the most interesting aspect of this is how powerful and well orchestrated Facebook's PR is when compared to My Space: the former had 19.5 million unique visitors whereas the latter had 58.8 million (as reported in DM News from a Nielsen source)... it seems that the ratio of news references is out of sync with the market and of how users view the two. It will interesting to see if all this news activity translates into Facebook increasing its visit numbers.






Forget ROI When Selecting a DM Agency
When selecting a DM Agency be less concerned about ROI, response rate and other hard measures than about the quality of execution of the Agency. After all, the market is now so commodified that any company can claim jaw dropping results from their efforts, these top line results are un-differentiated across the segment. What differentiates DM companies these days is no longer top-line results but risk management: low error rates, fast turnaround times, the ability to begin generate reports even before the database is up and running, etc. The ability to execute flawlessly is the true differentiator in this market.
11:46 AM in Business Commentary | Permalink | Comments (4) | TrackBack (0)